At We Are Collider, the agency uses behavioral science + custom AI to decode the unwritten rules of gaming communities – and help brands show up with relevance and credibility.

From the agency:
“We don’t interrupt culture, we level it up.
We don’t just tell stories, we build worlds fans can step into, turning digital obsessions into real-life experiences.

From fuelling the adrenaline of the world’s biggest esports stages to building communities where fans truly feel seen, we work with brands including Red Bull, Riot Games and Pokémon.

Gamers expect to be involved. They’ll skip ads, but they’ll queue for something that speaks their language. That’s where experiential comes into its own and where our approach delivers.

Using our proprietary behavioural science model, MARVELS, we design experiences that are felt, remembered and shared.

For this event, we transformed the world’s premier Age of Empires tournament into a mainstream cultural spectacle: ‘The Journey to Londinium.’ Across four iconic venues, we led fans on a cinematic voyage from the immersive set created at White Rabbit Studios and the Golden Hinde to the cinematic grandeur of the Odeon Luxe, Leicester Square. The odyssey reached a breathtaking crescendo at the Royal Albert Hall, where a 63 piece orchestra scored the grand final. From concept to execution, we delivered every detail, proving that competitive gaming belongs on the world’s greatest stages.”

Want to see it in action? 👇

Check out their recent work with Red Bull Wololo HERE