News

Two new voices are joining the 27Names Board.

We’re pleased to welcome Øystein Johanssen, CEO & Founding Partner of @fieldworkas in Norway, and Valentin Vacarus, Founder & Partner of @godmother_agency in Romania.

Both bring years of agency leadership, strong perspectives and a shared belief in what sits at the heart of 27Names: investing in our people, sharing knowledge and building more together.

Øystein and Valentin replace Ivo J. Franschitz and Anton Jerges, whose two-year Board terms have come to an end. A big thank you to Ivo and Anton for their time, commitment and contribution over the past two years.

Welcome to the Board, Øystein and Valentin. We’re looking forward to shaping what comes next together.

Read more on our website: https://27names.com/news/

#27Names #LiveExperience #eventindustrynews #boardelection ...

Great live experiences know no borders. And for the first time in our history, the 27Names community extends beyond Europe.

We are proud to officially welcome @atenas.ag from Brazil and @jiggeeasia from Singapore and SE Asia as the first International Partners of 27Names, bringing new perspectives, new markets and new opportunities for exchange into our network.

And we’ve already started.

Last week, Quércia Andrade and Jonathan Seevaratnam joined us in Split for Inspiration X, meeting 27Names agency leaders from across Europe and experiencing first-hand what sits at the heart of our network: sharing openly, learning from each other and building relationships across markets.

“Great live experiences know no borders, and neither does the drive for innovation. By inviting global powerhouses like JIGGEE and Atenas into our network, we are enriching our community with diverse perspectives and unmatched regional expertise. Together, we are elevating the global standard for independent live-experience agencies,” said our Chairman, Ralf Specht.

For us, this is what makes the next chapter especially exciting: bringing more perspectives into the room, creating new connections across markets and seeing what we can learn and create together.

Welcome to 27Names, ATENAS.ag and JIGGEE! We’re very glad to have you with us.

We’ll be introducing both of our new partners properly over the coming weeks- stay tuned!

#27names

#globalexpansion

#inspirationwithoutborders

#eventindustrynews ...

27Names just became 28 😱 🤩

We’re very happy to welcome @fabulatorij.agency , one of Slovenia’s leading independent live-experience agencies, as the 28th member of 27Names.

Yes, 28.

"After 12 years in the market, we are proud to join 27Names and support its partners with our local expertise, trusted production network and hands-on experience across Slovenia and the wider Central and Southeastern European regions. In return, the community gives us the opportunity to exchange knowledge, build stronger cross-border partnerships and deliver ambitious projects more efficiently throughout Europe," says Anja Rebek, Founder, CEO & Client Service Director of FABulatorij.

A new member. A new market perspective. And apparently, a new interpretation of the number 27.

Read more on LinkedIn!

Welcome to the 27Names family, FABulatorij 🎉

#27Names #FABulatorij #brandexperience #eventindustrynews #welovelive ...

Switzerland is heading to Expo 2027 in Belgrade- with a little help from our Swiss member, @jeff_zuerich 🤩

Following a competitive selection process by Presence Switzerland, Jeff has been chosen to design the Swiss Pavilion at EXPO 2027 Belgrade, taking responsibility for its scenography, visitor experience and visual identity.

And it’s a significant stage 👀 It will be the first “Specialized Expo” ever held in the Western Balkans, bringing more than 120 countries and an expected four million visitors to Belgrade under the theme “Play for Humanity.” Jeff’s winning concept takes that theme somewhere particularly relevant to Switzerland: dialogue.

Built around the idea that the most dangerous moment is when we stop talking, the pavilion will turn Switzerland’s long tradition of keeping dialogue open into a collaborative experience through play, creating a playground for dialogue that doesn’t require a shared language.

As Jeff’s Stefan Huggenberger puts it: “Making Switzerland tangible for four million people. There’s no better briefing for us.”

A major win, and one we’re very happy to celebrate across 27Names. Congratulations to the entire Jeff team. 👏

Read the full article here: https://lnkd.in/d3gC7R_c

#27names #jeff #expo2027belgrade #playforhumanity ...

There’s a big difference between working across borders and working 𝐰𝐞𝐥𝐥 across borders.

Our Irish member @fuelhq put it perfectly in their latest article: 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐰𝐨𝐫𝐤 𝐬𝐮𝐜𝐜𝐞𝐞𝐝𝐬 𝐰𝐡𝐞𝐧 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐜𝐨𝐦𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐧𝐬𝐞 𝐨𝐟 𝐥𝐨𝐜𝐚𝐥 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞.

That idea sits at the heart of 27Names.

Across Europe, our members are independent agencies with deep roots in their own markets: their own teams, relationships, cultural understanding and local expertise. But they’re also part of something bigger: a network built on almost 20 years of working together, sharing knowledge and trusting each other to deliver.

For clients, that creates a different way to work across Europe: One trusted network. Local expertise across 27 markets. Independent agencies that know their markets AND know each other.

It means a strategy can travel without simply being copy pasted from one country to the next. The brand stays consistent. The execution gets smarter locally.

And because our members aren’t just names on a supplier list, collaboration doesn’t start when a brief lands. We meet, learn, exchange ideas and build relationships many times throughout the year, so when an international project comes along, the connections are already there.

As Theresa Roseingrave, Business Director at FUEL, writes: “The real test of international work is holding a consistent identity while still feeling like it belongs wherever it shows up. Dilute the brand too much, and you lose what makes it recognisable. Ignore local culture, and you lose the room entirely...Keep the strategy consistent, let the execution flex. Same foundation, shaped locally, so it feels native everywhere it lands.”

That’s a pretty good description of what 27Names was built to make possible 💪

Read FUEL’s perspective on “Building Partnerships Beyond Borders” here: https://www.linkedin.com/pulse/building-partnerships-beyond-borders-fuelhq-nrzzf/

#27names #fuelfo ...

9 shortlist nominations. 5 agencies. One big congratulations 🎉

We’re proud to see five 27Names members heading to next month’s UNICORN AWARDS finals with a combined 9 shortlisted projects: @alertadvertising , @allabouteventsgreece , @creativeprogroup Slovakia, @sponsorking , and @xsaga_theexperiencecompany .

With 105 events from across Europe competing in the finals, earning a place on the shortlist is already something worth celebrating. Congratulations to everyone behind the work that got them there.

Next stop: Ljubljana 🦄

Find out more and view the program here: https://www.unicornawards.eu/

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#UnicornAwards
#BestEvents
#Eventindustrynews ...