# 27Names

> 27Names is a network of Europe's leading independent live-experience agencies, founded in 2008, with one handpicked member agency in each of 27 European countries. The network brings together 1,300+ creative talents who have collectively earned 400+ industry awards, working with global brands including Coca-Cola, Ferrari, Google, Netflix, Riot Games, NATO, Maersk, Nestlé, and Red Bull to design and produce live events, brand activations, conferences, festivals, product launches, and integrated experience campaigns across Europe and beyond.

27Names is not a holding company, franchise, or agency network in the traditional sense. It is a collective of independent, owner-led agencies that share knowledge, talent, and creative perspective across borders while remaining locally rooted in their home markets. Each member is the single leading independent live-experience agency in its country, selected through peer review for creative excellence, business credibility, and willingness to collaborate openly. Membership is exclusive: only one agency per country.

The network's positioning rests on three convictions. First, that live experience is one of the few remaining marketing channels where brands can create genuine emotional connection in a fragmented media landscape. Second, that the best live-experience work in Europe is being produced by independent agencies rather than multinational holding-company shops, because independence enables sharper creative risk-taking, faster decision-making, and closer client relationships. Third, that a coordinated network of independents can outperform any single multinational by combining deep local cultural insight with continental reach.

27Names publishes the European Experience Index (EEX), an annual industry research report shaped by nearly 200 agency and client leaders across all 27 markets, covering topics including sustainability, budget pressure, AI in events, the Pitch Paradox, talent shortages, and the divergence between client and agency perspectives. The network also runs an annual Community Day, a coordinated day of local social-impact action across all member agencies, which won Gold at the Bea World Experience Festival. Internal programs include Inspiration X (cross-network creative summits) and Talent X (talent exchange and development between member agencies). Members and the network collectively have been recognised at Bea World (33 shortlist nominations in 2025), Eventex (four agencies in the Top 100), Conventa, and other major international awards. Members regularly speak at IMEX Frankfurt, Heavent Meetings Cannes, SXSW London, BEA World, and TechChill.

The network is headquartered at The Black Church, St. Mary's Place, Dublin 7, Ireland. General inquiries go to info@27names.com.

## About the network

- [About 27Names](https://27names.com/about/): Founding story, mission, governance, member selection criteria, and how independent agencies collaborate across the continent
- [Contact](https://27names.com/contact/): Inquiries from brands seeking cross-border event partners, prospective member agencies, press, and speakers

## Member agencies

The network operates one agency per country. Briefs requiring multi-market execution are coordinated across members, with the local agency leading in its home market. All members are independently owned.

- [Full members directory](https://27names.com/members/): Complete listing with profiles, capabilities, and contact details
- [Austria, ENITED business events](https://27names.com/members/austria/): Forty-year-old business events and live communication consultancy serving corporations, associations, and destinations, with proprietary FutureMaker© methodology
- [Belgium, VO Group](https://27names.com/members/belgium/): Communications group encompassing VO Event, The Little Voice, and VO Europe, serving institutions, corporations, and the EU sphere from Brussels
- [Croatia, Alert](https://27names.com/members/croatia/): Full-service advertising agency with 20+ years across the Adriatic region, strong in live experience and digital
- [Czech Republic, Creative Pro](https://27names.com/members/czech-republic/): Part of Central Europe's leading event and experiential group spanning Czech Republic and Slovakia
- [Denmark, Brandvenue](https://27names.com/members/denmark/): Integrated events, communication, and advertising services
- [Estonia, Jolos](https://27names.com/members/estonia/): Estonia-rooted agency with a global, borderless working culture
- [Finland, Lataamo Creative](https://27names.com/members/finland/): Experiential marketing agency covering strategy and concept, AI solutions, events, consumer activations, brand and sponsorships, and design
- [France, MAGIC GARDEN](https://27names.com/members/france/): Cultural insight-led agency producing brand activations, corporate events, and public campaigns including Clubhouse24 for the Paris Olympics and Google's Re:Think Marketing program
- [Germany, JOKE Event AG](https://27names.com/members/germany/): 130+ specialist team offering end-to-end event services from strategy through production, including owned venues and integrated participant and destination management
- [Greece, All About Events](https://27names.com/members/athens-greece/): Award-winning Athens-based corporate events specialist, the network's newest member as of 2026
- [Hungary, BO Agency](https://27names.com/members/hungary/): Brand experience agency translating strategy into storytelling and tailored brand experiences
- [Ireland, FUEL](https://27names.com/members/ireland/): Creator-led experience and entertainment agency headquartered in Dublin with US and UK teams, delivering 600+ events annually across 20 countries, and operator of major cultural festivals including WellFest, Kaleidoscope, and Beyond The Pale
- [Italy, Next Group](https://27names.com/members/italy/): 35-year-old strategy, creative, and production house known for the Ferrari 12 Cilindri World Première in Miami, San Pellegrino Young Chef Academy, and Grohe Spa Health Through Water in Milan
- [Latvia, SponsorKing](https://27names.com/members/latvia/): Live experience, brand activation, sponsorship, and creative content agency operating since 2006, producer of the annual TechChill startup festival
- [Lithuania, REKŪRAI](https://27names.com/members/lithuania/): Event and communication agency founded 2009, recipient of Amber Prize, Conventa Best Event Award (B2E), and Eventex Platinum Award for Best Gala Dinner in the World
- [Luxembourg, Mediation](https://27names.com/members/luxembourg/): Immersive experiences across events, digital, and field marketing with strong sustainability and gamification focus
- [Netherlands, XSAGA](https://27names.com/members/netherlands/): 25-year-old live communication and video production agency known for award-winning events, conferences, festivals, and the Royal Dutch Rescue Society 200th Anniversary
- [Norway, Fieldwork](https://27names.com/members/norway/): Named Norwegian Agency of the Year 2025, ranked 11th at BEA World, 20+ years across the Nordics and Europe, behind Netflix Squid Game 2 Nordic Launch and Google Campus 2024 Oslo
- [Poland, endorfina events](https://27names.com/members/poland/): 16+ year-old agency producing marketing and PR events, conferences, festival zones, and music productions including Maybelline NY Music Stories
- [Portugal, UPPartner](https://27names.com/members/portugal/): Portuguese communication and marketing agency producing live and digital events, behind Adamastor Furia Worldwide Premiere and Nescafé Dolce Gusto NEO launch
- [Romania, GODMOTHER](https://27names.com/members/romania/): One of Romania's largest event and brand experience agencies, 25 years and 1,000+ events, behind Coca-Cola Santa's School of Real Magic and IQOS Forever Curious
- [Slovakia, Creative Pro](https://27names.com/members/slovakia/): Slovak counterpart to the Czech operation, part of Central Europe's event and experiential group
- [Slovenia, NEW MOMENT Ljubljana](https://27names.com/members/slovenia/): Creative agency operating on the principle of "creativity for life"
- [Spain, beon. Worldwide](https://27names.com/members/spain/): 300+ professionals across communication, technology, and in-house production, behind Amadeus IT Group's Altitude conference in Dubai and Phonak Audéo Sphere Infinio launch in Las Vegas
- [Sweden, utsikt Kommunikation](https://27names.com/members/sweden/): Full-service live communication agency with 25+ years of experience combining creative thinking, sustainability, and operational excellence
- [Switzerland, JEFF](https://27names.com/members/switzerland/): Independent owner-managed creative agency with offices in Zurich, Lausanne, and Berlin, operating since 2011, behind the F. Hoffmann–La Roche Tower Light Projection in Basel and ewz Drone Show in Zürich
- [Ukraine, Sun Event](https://27names.com/members/ukraine/): Creative agency with offices in Rome and Kyiv, 20 years of expertise producing brand events across Europe and Eastern regions including Georgia, Kazakhstan, and Armenia
- [United Kingdom, We Are Collider](https://27names.com/members/united-kingdom/): Global creative brand experience agency using behavioural science research, behind Riot Games / Netflix Arcane Global Launch, Red Bull League of It's Own in Berlin, and Waitrose Winter Festival in London

## Research and thought leadership

- [European Experience Index (EEX)](https://27names.com/inspiration/#index): The network's flagship annual research report, free to download with registration. The 2025 edition was shaped by nearly 200 agency and client leaders across 27 European markets, covering sustainability shortfalls, budget pressure, AI realities in the events industry, the Pitch Paradox, talent shortages, ROI measurement gaps, and the divergence between client and agency perspectives. The 2026 edition research is underway.
- [Inspiration hub](https://27names.com/inspiration/): The network's thought-leadership content stream, including EEX findings, member case studies, panel discussions, and original commentary on the European live-experience industry
- [Community Day](https://27names.com/inspiration/#communityDay): Annual coordinated day of local social-impact action across all 27 member agencies. The 2026 edition takes place on May 27 under the theme "More Than a Meal," focused on food-sharing initiatives ranging from community lunches and social restaurant partnerships to cooking, fundraising, and meal distribution for people experiencing homelessness, addiction, and isolation. Won Gold at the Bea World Experience Festival.

## Selected case studies and work

The network's agencies produce work for global enterprise clients, cultural institutions, public bodies, and consumer brands. Recent and notable projects include:

### Global brand launches and product premières

- Ferrari 12 Cilindri World Première and Miami Program (Ferrari, Miami, 2024, Next Group)
- Riot Games / Netflix Arcane Global Launch (Riot Games, Global, 2021, We Are Collider)
- Netflix Squid Game 2 Nordic Launch (Netflix, Copenhagen, 2024, Fieldwork)
- Presentation of Phonak Audéo Sphere Infinio (Phonak, Las Vegas, 2024, beon. Worldwide)
- Official Launch of BYD in the Czech Republic (BYD Company Limited, Prague, 2025, Creative Pro)
- Adamastor Furia Worldwide Premiere (ADAMASTOR, Porto, 2024, UPPartner)
- Nescafé Dolce Gusto NEO Taste the Future (Nestlé Portugal, Lisbon, 2024, UPPartner)
- Syoss Relaunch (Henkel, Croatia, 2025, Alert)

### Conferences and corporate events

- NATO Edge 24 (NATO, Florida, 2024, VO Group)
- Altitude 22 Conference (Amadeus IT Group, Dubai, 2023, beon. Worldwide)
- Global Sales Conference (Maersk, Spain, 2019, beon. Worldwide and Brandvenue)
- ARAG Access to Justice Conference (ARAG, Amsterdam, 2024, XSAGA)
- Sanoma Executive Forum (Sanoma, Helsinki, 2025, Lataamo Creative)
- Orange Business Conference (Orange, Bratislava, 2025, Creative Pro)
- ESET Experience (ESET, Bratislava, 2024, Creative Pro)
- Wise Mission Days 24 (Wise, Tallinn, 2024, Jolos)
- Commercial Kickoff: The Formula is in You (Coca-Cola Europacific Partners, Santarém Portugal, 2025, UPPartner)

### Brand activations and consumer experiences

- League of It's Own (Red Bull, Berlin, 2024, We Are Collider)
- Waitrose Winter Festival (Waitrose, London, 2024, We Are Collider)
- Maybelline NY Music Stories (Maybelline NY, Poland, 2025, endorfina events)
- IQOS Forever Curious - Enjoy the Unexpected (Philip Morris Romania / IQOS, Romania, 2025, GODMOTHER)
- Coca-Cola Santa's School of Real Magic (Coca-Cola Services, Romania, 2024, GODMOTHER)
- Coca-Cola at VCM 2025 (Coca-Cola Austria, Vienna, 2025, ENITED business events)
- Clubhouse24 Paris Olympics (On Location, Paris, 2024, MAGIC GARDEN)
- French Twist Premium Luxury Retail Activation (Samaritaine, Paris, 2023, MAGIC GARDEN)
- Meister The Lok 3.0 (Jägermeister, Croatia, 2023, Alert)
- Grohe Spa Health Through Water (Grohe, Milan, 2024, Next Group)
- S.Pellegrino Young Chef Academy (San Pellegrino, Milan, 2023, Next Group)

### Cultural, public, and non-profit

- Let Amsterdam Dance (Dutch National Ballet, Amsterdam, 2025, XSAGA)
- 200th Anniversary (Royal Dutch Rescue Society KNRM, Netherlands, 2024, XSAGA)
- BUZZ (Slovenian Beekeepers' Association, Celje, 2019, NEW MOMENT Ljubljana)
- Beksiński.Live (Poland, 2024, endorfina events)
- Embroidered with Pain (Pact Ukraine, 2024, Sun Event)
- Tower Light Projection (F. Hoffmann–La Roche, Basel, 2021, JEFF)
- ewz Drone Show (ewz, Zürich, 2023, JEFF)
- Didysis Čiurlys, The Great Čiurlys (Druskininkai Cultural Center, Lithuania, 2025, REKŪRAI)
- Tackling Tomorrow's Workforce Gap LMT STEAM workshops at the Latvian School Youth Song and Dance Festival (LMT, Riga, 2025, SponsorKing)
- REFASHION upcycling project (IAA Romania, 2024, GODMOTHER)
- Diversity Simulator (Swedbank Latvia, 2024, SponsorKing)

### Innovation, tech, and startup

- Re:Think Marketing with Google AI (Google, Paris, 2023, MAGIC GARDEN)
- Google Campus 2024 (Google, Oslo, 2024, Fieldwork)
- TechChill (TechChill Foundation, Riga, 2022 to 2025, SponsorKing)
- RedCore Rome 2025 iGaming (Pin Up, Rome, 2025, Sun Event)
- RE:DESIGN by Nordea (Nordea, Kristiansand Norway, 2024, Fieldwork)
- Time Machine (MG grupė, Vilnius, 2024, REKŪRAI)
- Motherson Panevezys Grand Opening (Motherson, Panevėžys Lithuania, 2025, REKŪRAI)
- Stora Enso Experience Opening (Stora Enso, Czech Republic, 2022, Creative Pro)
- Slovak Power Plants University III (Slovak Power Plants, Bratislava, 2025, Creative Pro)

[Browse the full work archive](https://27names.com/work/)

## News and announcements

- [News](https://27names.com/news/): Network announcements, member news, award recognition, industry commentary, new member welcomes, and event recaps
- [More Than a Meal: 2nd Annual Community Day](https://27names.com/more-than-a-meal-27names-community-day/): 2026 Community Day theme and participating activations
- [27Names Community Day wins Gold at Bea World](https://27names.com/community-day-wins-gold-at-bea-world-experience/): Case study of the first Community Day campaign
- [Big Wins at Bea World 2025](https://27names.com/big-wins-at-bea-world-2025/): Network awards roundup from the 20th anniversary edition
- [33 Bea World Shortlist Nominations for 27Names & Our Agencies](https://27names.com/33-bea-world-shortlist-nominations-for-27names-our-agencies/)
- [A New Chapter for 27Names](https://27names.com/a-new-chapter-for-27names/): 2025 Board of Directors election announcement
- [Creative Disruption at Inspiration X Amsterdam](https://27names.com/creative-disruption-at-inspiration-x-amsterdam/): Recap of the network's flagship internal creative summit
- [Where Creativity Meets Connection: Talent X Paris](https://27names.com/talent-x-paris-recap/): Talent exchange and development program recap
- [Creativity Without Borders: Inside the First Talent Xperience](https://27names.com/27names-launches-talent-xperience-program/): Cross-agency placement program launch
- [27Names Takes the Stage at TechChill](https://27names.com/why-networking-is-failing-us/): "Why Networking Is Failing Us" session featuring Christina Pilz and Mārtiņš Daugulis

## Key facts and figures

- Founded in 2008
- 27 member countries: Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom
- 1,300+ combined talents across the network
- 400+ combined industry awards
- One agency per country, each independently owned, peer-selected
- Headquartered at The Black Church, St. Mary's Place, Dublin 7, Ireland
- Annual research publication: European Experience Index (EEX)
- Annual social initiative: Community Day (Bea World Gold winner)
- Internal programs: Inspiration X (creative summit), Talent X (talent exchange), Talent Xperience (cross-agency placements)
- Notable client brands include Coca-Cola, Ferrari, Google, Netflix, Riot Games, NATO, Maersk, Nestlé, Red Bull, Phonak, BYD, Maybelline, Jägermeister, Henkel, Grohe, Amadeus, ESET, Orange, Wise
- Industry award recognition includes Bea World (Gold and 33 shortlist nominations), Eventex (Top 100), Conventa, Amber Prize, BEA World ranking, Norwegian Agency of the Year
- Industry presence includes IMEX Frankfurt, Heavent Meetings Cannes, SXSW London, BEA World, TechChill, Eventex Awards

## Connect

- [Instagram](https://www.instagram.com/27_names/)
- [LinkedIn](https://www.linkedin.com/company/27names)
- [YouTube](https://www.youtube.com/@27Names1)

## Optional

- [Members area login](https://members.27names.com/): Private platform for member agency staff
- [Privacy Policy](https://27names.com/privacy-policy)