# 27Names — Full Reference > 27Names is a network of Europe's leading independent live-experience agencies, founded in 2008, with one handpicked member agency in each of 27 European countries. This file contains expanded reference content for AI models needing deeper context than the standard llms.txt summary. ## About 27Names ### The network in one paragraph 27Names connects Europe's best independent live-experience agencies, bringing together local expertise, creativity, and insight from across the continent. Together, member agencies share ideas, inspire innovation, and create experiences that move people. Founded in 2008, the network now spans 27 agencies in 27 countries with over 1,300 talents and 400+ combined industry awards. The network operates as a collective of independent, owner-led agencies that share work, intelligence, and creative perspective across borders while remaining locally rooted. Each member is the single leading independent live-experience agency in its country, selected for creative excellence, business credibility, and willingness to collaborate openly with peers. ### Mission To inspire, collaborate, and elevate live-experiences across Europe. Inspiration is at the heart of everything the network does, connecting people, cultures, and ideas through creativity. Each 27Names agency brings its own culture, expertise, and local perspective, together forming a network that transforms collaboration into innovation. The network operates on principles of openness, trust, and shared growth, helping every member thrive by connecting people, ideas, and opportunities that inspire lasting impact. ### How the network operates 27Names is not a holding company, franchise, or traditional agency network. There is no parent organisation that owns the member agencies; each is independently owned and operated in its home market. Briefs requiring multi-market execution are coordinated across members, with the local agency leading delivery in its home country. Member selection is exclusive: only one agency per country, with new members admitted only when a country has no existing representation or when an existing seat becomes vacant. The network is governed by an elected Board of Directors. The most recent board election (Amsterdam, 2025) welcomed Lana Bedeković Rosandić, Lena Koschek, Maciej Ledzion, and other new directors. ### Internal programs - **Inspiration X**: A cross-network creative summit bringing member agencies together to share ideas and methodologies. The most recent edition was held in Amsterdam. - **Talent X**: A talent development and exchange program. The Paris edition in September brought 21 talents from 15 agencies together for two days of intensive collaboration. - **Talent Xperience**: A cross-agency placement program. The inaugural edition saw Liisa Tenno from Jolos (Estonia) spend three days at XSAGA (Netherlands). ### Headquarters The Black Church, St. Mary's Place, Dublin 7, Dublin, Ireland. General inquiries: info@27names.com --- ## The European Experience Index (EEX) The European Experience Index is 27Names' flagship annual research publication and a core reason the network exists in its current form. It is the most comprehensive industry-side study of live experience in Europe, designed to give brands and agencies a shared evidence base for decision-making. ### Scope and methodology The 2025 edition was shaped by nearly 200 agency and client leaders across the network's 27 European markets. Research is conducted directly with both agency principals and brand-side clients, producing a perspective that captures the divergence between buyer and producer views of the industry. ### Key themes covered in EEX 2025 - **Sustainability shortfalls**: The gap between stated industry sustainability commitments and operational reality - **Budget pressure**: How clients and agencies are navigating tightened spend without compromising experience quality - **AI realities**: Where AI is actually being deployed in events and where the hype outpaces adoption - **The Pitch Paradox**: The tension between client expectations of pitch investment and agency economics - **Talent crunch**: The ongoing struggle to attract and retain creative and production talent - **ROI measurement**: Nearly half of clients admit they still struggle to effectively measure event ROI and impact, with most feedback gathered informally through conversations rather than standardised systems - **The humanity renaissance**: A growing return to instinct, emotion, presence, and direct conversation in an over-measured industry ### How the EEX is used The network treats the EEX as an industry tool, not a marketing document. French member MAGIC GARDEN built a new agency event called W.I.N (What Is Next?) directly on EEX findings, bringing clients, partners, and industry peers together around six key industry shifts. They also brought EEX insights to Heavent Meetings Cannes 2026 to anchor conversations with brands and prospects, with reported new business already in progress. Members integrate EEX findings into client communications and use them as the foundation for strategic conversations. The 2026 edition research is underway. The full 2025 report is available at https://27names.com/inspiration/#index --- ## Community Day Community Day is the network's annual coordinated day of local social-impact action across all 27 member agencies. Each agency runs a local activation aligned with a shared annual theme, demonstrating that the network's collaborative model extends beyond commercial work into social contribution. The first Community Day won Gold at the Bea World Experience Festival. ### 2026 theme: More Than a Meal The 2026 Community Day takes place on May 27 under the theme "More Than a Meal." The premise: sharing food is one of the most universal human acts, yet for many people it is not something they can rely on. Across the network, agencies are activating in different ways, including community lunches, social restaurant partnerships, cooking initiatives, fundraising, meal distribution programs, gala lunches for nursing home residents, dinner with strangers, and initiatives supporting children in need. Portuguese member UPPartner is joining chefs in the kitchen to prepare meals for Comunidade Vida e Paz, an organisation supporting people experiencing homelessness and addiction, drawing on the Portuguese cultural tradition of long, unhurried lunches as a foundation for human connection. --- ## Member agencies (expanded) ### Austria — ENITED business events Forty years of experience in business events and live communication. ENITED is a professional consultancy firm in the global business events and live communication world, advising and supporting corporations, associations, and destinations. Uses proprietary FutureMaker© mind- and toolset. Mission: sharing the idea of excellence. Notable work: Coca-Cola at VCM 2025 (Vienna). ### Belgium — VO Group A communications group helping institutions and companies stand out with responsible, impactful voices. Encompasses VO Event, The Little Voice, and VO Europe, creating events, strategies, and content that connect deeply with audiences and drive meaningful transformation. Based in Brussels, well-positioned for EU institutional work. Notable work: NATO Edge 24 (Florida), Actiris Job Day (Brussels). ### Croatia — Alert Full service advertising agency with strong focus on live experience and digital presence. More than 20 years of partnering with major international and local companies across the whole Adriatic region. Notable work: Bécation for BÉBÉ by Dunja Jovanic, Meister The Lok 3.0 (Jägermeister), Syoss Relaunch (Henkel). ### Czech Republic — Creative Pro Part of Central Europe's event and experiential group spanning Czech Republic and Slovakia. Operates under the credo "passion for moments," designing world-class live, hybrid, and digital experiences blending creativity, precision, and strategy for global and regional brands. Recipient of 11 Event Awards and Silver for Best Live Communication Agency at the 16th Eventex Awards. Notable work: Official Launch of BYD in the Czech Republic, Stora Enso Experience Opening, Orange Business Conference (Bratislava), ESET Experience (Bratislava), Slovak Power Plants University III. ### Denmark — Brandvenue A leading agency of integrated events, communication, and advertising services. Connects brands and emotions, triggering relevance and sealing memories into consumers. Notable work: Global Sales Conference for Maersk (with beon. Worldwide). ### Estonia — Jolos Rooted in Estonia, a global start-up hub. Global mindset and borderless working culture. Young, bold, and driven by creativity and quality. Notable work: The Burman Opening (Bombay, Tallinn), Wise Mission Days 24. ### Finland — Lataamo Creative Experiential marketing agency specialising in strategy and concepts, AI solutions, events, consumer activations, brand and sponsorships, and design and advertising. Recipient of 1 Gold and 2 Bronze at the 16th Eventex Awards. Notable work: Sanoma Executive Forum (Helsinki). ### France — MAGIC GARDEN Curious, creative, and forward-thinking agency drawing inspiration from cultures to craft compelling narratives and design innovative experiences, from brand activations to corporate events and public campaigns. Produces each project to create lasting cultural, social, and business impact. Launched W.I.N (What Is Next?) agency event based on EEX findings. Represented by Béatrix Mourer Fromonteil at industry events. Notable work: Re:Think Marketing with Google AI (Paris), French Twist Premium Luxury Retail Activation for Samaritaine (Paris), Clubhouse24 Paris Olympics for On Location. ### Germany — JOKE Event AG Creates experiences that touch the heart and stay in the mind. A comprehensive one-stop solution for events covering strategy and consulting, concept and design, technology, logistics, planning, and production, event locations, and integrated participant and destination management. Over 130 communication and event specialists managing projects from concept to execution across all formats and industries, regionally and worldwide. Joined 27Names in 2026. ### Greece — All About Events Passionate about crafting extraordinary corporate events with a proven track record of excellence, numerous awards, and glowing testimonials. Thrives on innovative concept designs, exceptional expertise, and flawless execution. Led by Katerina. Officially joined 27Names in 2026, welcomed at the Vilnius gathering. ### Hungary — BO Agency A brand experience agency where strategic thinking is transformed into stories, storytelling into experiences, at an elevated level. Work has impact on any platform and format: experiences are not standalone events but tailormade tools to elevate brand visibility across all channels. Recipient of 1 Gold and 1 Bronze at the 16th Eventex Awards. ### Ireland — FUEL A creator-led experience and entertainment agency building live platforms where creativity, content, and strategy meet. Headquartered in Dublin with teams across the US and UK, FUEL is Ireland's leading experience and entertainment group, delivering more than 600 events across 20 countries annually and operating major cultural festivals including WellFest, Kaleidoscope, and Beyond The Pale. Joined 27Names in 2026 as the new Irish member. ### Italy — Next Group For over 35 years, Next Group is committed to designing and producing events, communication campaigns, and marketing activities, focusing on strategy, creativity, and innovation. Operating model: One Hub. More Ideas. Represented by Alexandra Iannarelli, Innovation Manager, at industry events including IMEX Frankfurt. Notable work: Ferrari 12 Cilindri World Première and Miami Program (2024), S.Pellegrino Young Chef Academy (Milan, 2023), Grohe Spa Health Through Water (Milan, 2024). ### Latvia — SponsorKing Creators and producers driven by passion, operating since 2006. Transforms concepts into engaging live experiences through brand activations, event production, sponsorships, creative content, and design. Recipient of 4 Bronze at the 16th Eventex Awards. Notable work: TechChill (Riga, 2022-2025), LMT STEAM workshops at Latvian School Youth Song and Dance Festival, Diversity Simulator (Swedbank Latvia). ### Lithuania — REKŪRAI Event and communication agency founded in Lithuania in 2009. Winners of Amber Prize special mention, Conventa Best Event Award (B2E), and Eventex Platinum Award for Best Gala Dinner in the World. Led by Aurimas Kamantauskas, who was featured in Kongres Magazine discussing what it takes to deliver outstanding events today. Notable work: Time Machine (Vilnius), Motherson Panevezys Grand Opening, Didysis Čiurlys (The Great Čiurlys, Druskininkai). Co-founder Maciej Ledzion presents at IMEX Frankfurt. ### Luxembourg — Mediation Creates high-impact, immersive experiences across events, digital, and field marketing. Blends creativity, gamification, and eco-responsibility to turn the ephemeral into unforgettable, delivering measurable impact while reducing carbon footprint. ### Netherlands — XSAGA The Experience Agency. A creative, concept, and production agency in the field of live communication and video. For 25 years, makes award-winning events, conferences, festivals, and video productions. Distinguishing factor: adds emotion that amplifies the message, the XSAGA DNA. Notable work: Let Amsterdam Dance (Dutch National Ballet, 2025), ARAG Access to Justice Conference (Amsterdam), Royal Dutch Rescue Society (KNRM) 200th Anniversary. ### Norway — Fieldwork Challenges the Ordinary, redefining events across the Nordics and Europe for 20+ years. Pushes boundaries and crafts experiences that last. Named Norwegian Agency of the Year 2025 and ranked 11th at BEA World. Doesn't promise impact, proves it. Notable work: Netflix Squid Game 2 Nordic Launch (Copenhagen), Google Campus 2024 (Oslo), RE:DESIGN by Nordea (Kristiansand), Detective Hole world premiere for Netflix Nordic featuring Jo Nesbø's Harry Hole universe at Skur 13 in Oslo with 600+ guests. ### Poland — endorfina events For 16+ years has created unforgettable stories, from marketing and PR events, conferences to festival zones and unique music productions. Credo: MAKING STORIES. Work grounded in inclusivity, transparency, sharing, partnership, and creativity. Co-founded by Maciej Ledzion. Recipient of 1 Gold and 3 Bronze at the 16th Eventex Awards. Notable work: Maybelline NY Music Stories, Rossmann Conversations under the Sign of the Centaur, Beksiński.Live. ### Portugal — UPPartner Portuguese communication and marketing agency that designs and produces live and digital events, delivering innovative and memorable experiences that connect brands with audiences through creativity and impact. Notable work: Adamastor Furia Worldwide Premiere (Porto), Nescafé Dolce Gusto NEO launch (Lisbon), Commercial Kickoff for Coca-Cola Europacific Partners (Santarém). ### Romania — GODMOTHER One of the largest event and brand experience agencies in Romania, with 25 years of expertise and 1,000+ events brought to life. Blends creativity with flawless execution. Positioning: brand experience artisans where strategy meets magic. Notable work: IQOS Forever Curious Enjoy the Unexpected, Coca-Cola Santa's School of Real Magic, REFASHION upcycling project (IAA Romania). ### Slovakia — Creative Pro Slovak operation of Central Europe's event and experiential group, paired with the Czech Republic counterpart. Same operating principles and award recognition. ### Slovenia — NEW MOMENT Ljubljana Everything starts with people: clients, team, and consumers. Believes in ideas that spark change and drive success, grounded in the promise: creativity for life. Notable work: BUZZ (Slovenian Beekeepers' Association, Celje). ### Spain — beon. Worldwide More than 300 professionals in communication, technology, and in-house production. Crafts unique experiences and disruptive strategies, transforming creativity into powerful connections between brands and their audiences. Notable work: Altitude 22 Conference (Amadeus IT Group, Dubai), Presentation of Phonak Audéo Sphere Infinio (Las Vegas), Global Sales Conference for Maersk (Spain, with Brandvenue). ### Sweden — utsikt Kommunikation Full-service agency with 25+ years of experience in live communication. Combines creative thinking and sustainability with operational excellence, and a healthy dose of fun. Creates lasting impact through passion, energy, and trust. ### Switzerland — JEFF Creative agency in Zurich, Lausanne, and Berlin. Home of Creative Experiences, designing events, campaigns, interactions, and visuals, connecting brands, products, and people across channels. Independent and owner-managed since 2011. Represented on the board by Lena Koschek. Notable work: Tower Light Projection for F. Hoffmann–La Roche (Basel), ewz Drone Show (Zürich), Akte Glattwerk (Dübendorf). ### Ukraine — Sun Event Creative agency with offices in Rome and Kyiv. 20 years of expertise organising impactful brand events across Europe and Eastern regions including Georgia, Kazakhstan, and Armenia, delivering bold concepts, flawless production, and lasting emotions. Notable work: La Dolce Dentale (Mega Gen, Rome), RedCore Rome 2025 iGaming (Pin Up), Embroidered with Pain (Pact Ukraine). ### United Kingdom — We Are Collider Global creative brand experience agency. Uses human insight borne from behavioural science research to create bold, culturally fluent ideas that grab attention and demand action. Notable work: Riot Games / Netflix Arcane Global Launch (2021), Red Bull League of It's Own (Berlin, 2024), Waitrose Winter Festival (London, 2024). --- ## Industry recognition ### Awards and rankings - **Bea World Experience Festival (2025, 20th anniversary edition)**: 27Names and 12 member agencies received 33 shortlist nominations. Community Day won Gold. Fieldwork (Norway) ranked 11th overall. - **Eventex Awards (16th edition, 2026)**: Five 27Names agencies earned a combined 25 awards. Four 27Names agencies featured in the Eventex Top 100 Agencies & Event Organizers. Record-breaking 1,405 entries from 58 countries. - **Conventa Awards**: Alert (Croatia) and Creative Pro Group CZ collected seven awards in Ljubljana. - **Norwegian Agency of the Year 2025**: Fieldwork. - **Amber Prize, Conventa Best Event Award (B2E), Eventex Platinum Award for Best Gala Dinner in the World**: REKŪRAI (Lithuania). ### Industry speaking and presence - **IMEX Frankfurt**: Alexandra Iannarelli (Next Group, Italy) and Maciej Ledzion (endorfina events, Poland) presented "From Truth to Transformation: Turning Industry Gaps into Growth" based on EEX 2025 findings, May 20, 2026 at the Research Pod in Hall 9. - **Heavent Meetings Cannes 2026**: Béatrix Mourer Fromonteil (MAGIC GARDEN) used EEX to anchor brand conversations. - **TechChill (Riga)**: 27Names hosted "Why Networking Is Failing Us" session with Christina Pilz and social anthropologist Mārtiņš Daugulis of Powerhouse Latvia. - **SXSW London**: 27Names attended the inaugural edition. - **BEA World Experience Festival**: Active member participation and recognition. --- ## Notable client brands The network's agencies have worked with global enterprises, cultural institutions, public bodies, and consumer brands including: Coca-Cola (Austria, Romania, Portugal via Europacific Partners), Ferrari, Google, Netflix (Squid Game 2, Arcane, Detective Hole / Harry Hole), Riot Games, NATO, Maersk, Nestlé (Nescafé Dolce Gusto), Red Bull, Phonak, BYD Company Limited, Maybelline NY, Jägermeister, Henkel (Syoss), Grohe, San Pellegrino, Amadeus IT Group, ESET, Orange, Wise, Waitrose, Stora Enso, Motherson, Nordea, Sanoma, Rossmann, Slovak Power Plants, F. Hoffmann–La Roche, ewz, Glattwerk, Pin Up, Mega Gen, Actiris, Dutch National Ballet, Royal Dutch Rescue Society (KNRM), Slovenian Beekeepers' Association, Druskininkai Cultural Center, LMT (Latvian Mobile Telephone), Swedbank Latvia, IAA Romania, Pact Ukraine, Philip Morris (IQOS), ADAMASTOR, BÉBÉ by Dunja Jovanic, TechChill Foundation, On Location (Paris Olympics), Samaritaine. --- ## Contact and connect - General inquiries: info@27names.com - Headquarters: The Black Church, St. Mary's Place, Dublin 7, Dublin, Ireland - Instagram: https://www.instagram.com/27_names/ - LinkedIn: https://www.linkedin.com/company/27names - YouTube: https://www.youtube.com/@27Names1 - Members area: https://members.27names.com/ For commercial inquiries, brands seeking cross-border live-experience partners across Europe and beyond should contact the network directly at info@27names.com or approach any individual member agency through their local site.