FUEL, Ireland’s leading experience and entertainment group, has joined 27Names, the community of Europe’s leading independent live-experience agencies.

Now part of 27Names, FUEL becomes the network’s official member agency for Ireland, joining a group of industry leaders known for their creativity, innovation, and expertise in live experiences and experiential marketing. The 27Names community brings together 27 independent agencies from 27 European countries, representing more than 1,200 professionals delivering award-winning live experiences for some of the world’s most recognized brands.

“FUEL’s creative reputation is impressive, but what makes them such a strong addition to our network is their mindset,” says Christina Pilz, Head of Community & Culture at 27Names. “They love people: clients, audiences and communities, and they understand that relationships are the foundation of meaningful experiences. Through their IMPACT initiative, sustainability is embedded in how they think and act, not treated as a side note. Agencies that champion change and aim to leave a positive legacy are very much at home in our network.”

Speaking about the appointment, Jamie Deasy, co-founder and Managing Director at FUEL, comments “Becoming the Irish member of 27Names is an incredibly proud moment for FUEL. This network represents the very best independent live‑experience agencies in Europe, agencies who share our belief in creativity, craft, and the power of live experiences to move people. As FUEL continues to grow, joining 27Names is both a recognition of the work we’ve done and an exciting step toward the work we will create together with exceptional partners across 27 countries.”