To celebrate BYD’s official launch in the Czech Republic in 2025, Creative Pro produced a dynamic brand experience that introduced the company’s vision to the local market. Hosted at Forum Karlín in Prague, the event welcomed 250 guests for a seamless blend of innovation, performance, and premium automotive presentation.

Creative Pro managed the entire project—from scenography and technical setup to PR, test drives, and post-event marketing—creating a bold first step in building brand awareness and sparking interest in BYD’s electric mobility solutions.

Following the event, the agency earned international recognition at several leading industry awards, including Bea, Eventex, and Conventa (recently rebranded to the Unicorn Awards).

To mark the relaunch of the Unicorn Awards, Kongres Magazine caught up with Markéta Krýslová, Executive Director of Creative Pro CZ, to discuss the project and what it takes to create an event worthy of the title.

What makes an event a “unicorn?”

As part of KONGRES MAGAZINE‘s look back at past winners following the relaunch of the Unicorn Awards, they spoke with our member Markéta Krýslová, Executive Director of Creative Pro Group Czech Republic, about the project that earned the title.

For Markéta, it wasn’t just about flawless execution. It was about bringing together strategy, creativity, and business impact in a way that felt seamless to the audience.

Their award-winning BYD launch in the Czech Republic transformed a market entry into a fully immersive brand experience, delivered in just 14 days and generating strong media coverage, high engagement, and tangible business results.

When asked what will shape the future of events, her answer was refreshingly straightforward:

“𝘛𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘴𝘩𝘢𝘱𝘦𝘥 𝘣𝘺 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴, 𝘤𝘭𝘦𝘢𝘳 𝘱𝘶𝘳𝘱𝘰𝘴𝘦, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘳𝘦𝘢𝘭 𝘷𝘢𝘭𝘶𝘦 𝘧𝘰𝘳 𝘣𝘰𝘵𝘩 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘯𝘥 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴. 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘸𝘪𝘭𝘭 𝘱𝘭𝘢𝘺 𝘢𝘯 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘳𝘰𝘭𝘦, 𝘣𝘶𝘵 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘳𝘦𝘮𝘢𝘪𝘯 𝘢 𝘵𝘰𝘰𝘭—𝘯𝘰𝘵 𝘵𝘩𝘦 𝘤𝘰𝘳𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦.”

Read the full interview here.

View the BYD case study here.