What a weekend at Bea World Experience Festival! Beaโ€™s 20th anniversary edition was packed with energy, ideas, and big moments for the 27Names community. This year broke all records: 470 submissions from 110 agencies across 40 countries, with 200 finalists invited to present their cases live in Rome…and we were right in the middle of it.

A few highlights:
โ™ฆ33ย ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ข๐ฌ๐ญ๐ž๐ ๐ฉ๐ซ๐จ๐ฃ๐ž๐œ๐ญ๐ฌ
We had 33 projects shortlisted, all presented live in front of a jury in an impressive showcase of the creativity and talent across our network.

โ™ฆ๐•๐จ๐ข๐œ๐ž๐ฌ ๐Ÿ๐ซ๐จ๐ฆ 20 ๐˜๐ž๐š๐ซ๐ฌ ๐จ๐Ÿ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง
Our members Bรฉatrix Mourer Fromonteil and Patrick Roubroeks joined a panel on stage in the opening content session, reflecting on the Bea Grand Prix-winning cases that have shaped our industry over the past two decades.

โ™ฆ๐”๐ง๐ฌ๐ฉ๐จ๐ค๐ž๐ง ๐“๐ซ๐ฎ๐ญ๐ก๐ฌ: ๐–๐ก๐š๐ญ ๐‚๐ฅ๐ข๐ž๐ง๐ญ๐ฌ ๐“๐ก๐ข๐ง๐ค ๐›๐ฎ๐ญ ๐‘๐š๐ซ๐ž๐ฅ๐ฒ ๐’๐š๐ฒ
Alexandra Iannarelli and Maciej Ledzion took the stage with the debut of the European Experience Indexโ„ข, delivering an unfiltered look at the contradictions shaping Europeโ€™s brand experience landscape.

โ™ฆ27๐Œ๐ข๐ง๐ฎ๐ญ๐ž๐ฌ ๐›๐ฒ 27๐๐š๐ฆ๐ž๐ฌ
Hamed Arafa (HiLights Group) sat down with Xsagaโ€™s Patrick Roubroeks for a behind-the-scenes look at the opening of the Grand Egyptian Museum, which was a global cultural moment watched by one billion people.

โ™ฆ๐€๐ฐ๐š๐ซ๐๐ฌ, ๐š๐ฐ๐š๐ซ๐๐ฌ, ๐š๐ฐ๐š๐ซ๐๐ฌ!
Our network brought home 14 awards, including two standout milestones:
โœจ Our first-ever 27Names award: GOLD for ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ƒ๐š๐ฒ
โœจ XSAGA winning the special 20th Anniversary โ€œBest of the Bestโ€ award for their The 10 millionth visitor of the Rijksmuseum project

NEXT GROUP took home 3 Silver and 3 Bronze, Fieldwork AS received 2 Gold, Lataamo Creative a Gold and a Bronze, Alert won Gold for their first ever Bea submission, and a Silver for beon. Worldwide

Godmother, endorfina events, Creative Pro Group, Jolos, and REKลชRAI also deserve a big round of applause for making it to the shortlist.

A huge thank you to ADC Group for creating such a special and meaningful environment for this edition, and to Next Group (one of our own) for the exceptional production and organization of the event.

We are so proud of our network. And thereโ€™s more to shareโ€ฆstay tuned!

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