SXSW London wasn’t polished. It wasn’t perfect. But it did spark goosebumps, real connection, and a reminder of why live experiences matter.

𝐖𝐞 𝐜𝐚𝐦𝐞 𝐟𝐨𝐫 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧. 𝐖𝐞 𝐠𝐨𝐭:
“𝘓𝘰𝘴𝘵. 𝘐𝘯𝘴𝘱𝘪𝘳𝘦𝘥. 𝘙𝘦𝘣𝘰𝘳𝘯.” – Aurimas Kamantauskas
“𝘗𝘦𝘰𝘱𝘭𝘦. 𝘗𝘢𝘴𝘴𝘪𝘰𝘯. 𝘗𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭.” – Fredrik Kolverud
“𝘉𝘰𝘭𝘥. 𝘉𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵. 𝘊𝘩𝘢𝘰𝘵𝘪𝘤.” – Mathieu BARTHEL
“𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. 𝘗𝘭𝘢𝘯𝘯𝘪𝘯𝘨. 𝘙𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘰𝘯.” – Ieva Cīrule

𝐖𝐡𝐚𝐭 𝐬𝐭𝐮𝐜𝐤 𝐰𝐢𝐭𝐡 𝐮𝐬?
The the LEGO Group 𝐱 Formula 1 session, a masterclass in what brand collabs can achieve when there’s a clear, shared vision and real teamwork.

An emotional panel on 𝐰𝐡𝐲 𝐦𝐮𝐬𝐢𝐜 𝐟𝐞𝐬𝐭𝐢𝐯𝐚𝐥𝐬 𝐦𝐮𝐬𝐭 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲 𝐭𝐨 𝐬𝐮𝐫𝐯𝐢𝐯𝐞, not for the polished presentation, but for the 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 it left behind.

A thoughtful 𝐝𝐞𝐞𝐩-𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐀𝐈, 𝐗𝐑, 𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲, handled with sensitivity and care.

And yes, the OnlyFans session with Keily Blair sparked plenty of side conversations, but not for obvious reasons 👀

A proud moment for all of us was seeing our very own Anton Jerges, Founder & CEO of We Are Collider, absolutely own the stage during his session with other industry greats Charlotte Bunyan, Imogen Naylor-Higgs, and Graham H.

Special mention to Dina Asher-Smith, Britain’s fastest woman, for reminding us that mindset matters- and that being unapologetically uncompromising can be a superpower.

Once the buzz settled, here’s what our crew had to say.

➡️Some of us wanted more structure.
➡️Some wanted fewer “podcast-style” panels.
➡️Most wished they’d come earlier and stayed longer.
➡️Nearly everyone said, “Yes, I’d do it again.” 🚀

𝐀𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧…
“Besides the professional part, which is always priceless, the friendship and love shared among 27Names amazes me every time.” – Ander Bilbao Sörensen

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐧𝐝, 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐚 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐩𝐫𝐨𝐠𝐫𝐚𝐦. 𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐬𝐩𝐚𝐫𝐤𝐬.

𝑺𝑿𝑺𝑾 𝑳𝒐𝒏𝒅𝒐𝒏: 𝒎𝒆𝒔𝒔𝒚, 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆, 𝒂𝒏𝒅 𝒌𝒊𝒏𝒅 𝒐𝒇 𝒎𝒂𝒈𝒏𝒊𝒇𝒊𝒄𝒆𝒏𝒕.

Big thanks to our agencies for bringing their curiosity, passion, and energy, making the first SXSW London unforgettable❤ Alert , beon. Worldwide , Brandvenue, BO agency, REKŪRAI , SponsorKing, We Are Collider, Magic Garden, NEXT GROUP, Fieldwork AS, Xsaga, JEFF Zürich AG, Lataamo Creative, ENITED business events, Jolos, endorfina events, Utsikt Kommunikation AB, MEDIATION SA – COMMUNICATION – LIVE – FIELD, VO Group