Shrinking budgets. Slower decisions. Higher pressure. Clients still want bold experiences but across Europe, our agencies are describing a market shaped by hesitation, scrutiny, and caution.

Around this time every year, we gather insights from across the 27Names network to track how client behavior and market conditions are evolving.

One thing is already clear: 𝐂𝐚𝐮𝐭𝐢𝐨𝐧 is clearly dominating the market mood right now.

More than 60% of our agencies describe their market as cautious, with agencies reporting shrinking or frozen budgets, slower decision-making, and increased pressure around spending. Only a very small minority are seeing clear market growth right now.

What’s striking is how closely this reflects what we uncovered in the European Experience Index (EEX®) 2025. The contradiction remains familiar: clients continue to ask for ambitious, high-impact experiences, while procurement pressure and increased scrutiny around value continue to shape the reality agencies are navigating.

The next round of our EEX research begins soon. Want to be part of it?
Download the 2025 report and register interest for the next research wave here: https://27names.com/inspiration/#index

❓ How would you describe the current client climate in your market right now?

#27names

#eventindustry

#eventtrends

#marketresearch

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Open post by 27_names with ID 18093856811184945

Shrinking budgets. Slower decisions. Higher pressure. Clients still want bold experiences but across Europe, our agencies are describing a market shaped by hesitation, scrutiny, and caution.

Around this time every year, we gather insights from across the 27Names network to track how client behavior and market conditions are evolving.

One thing is already clear: 𝐂𝐚𝐮𝐭𝐢𝐨𝐧 is clearly dominating the market mood right now.

More than 60% of our agencies describe their market as cautious, with agencies reporting shrinking or frozen budgets, slower decision-making, and increased pressure around spending. Only a very small minority are seeing clear market growth right now.

What’s striking is how closely this reflects what we uncovered in the European Experience Index (EEX®) 2025. The contradiction remains familiar: clients continue to ask for ambitious, high-impact experiences, while procurement pressure and increased scrutiny around value continue to shape the reality agencies are navigating.

The next round of our EEX research begins soon. Want to be part of it?
Download the 2025 report and register interest for the next research wave here: https://27names.com/inspiration/#index

❓ How would you describe the current client climate in your market right now?

#27names

#eventindustry

#eventtrends

#marketresearch ...

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During our “Why Networking Is Failing Us” session at @techchill , we asked social anthropologist Mārtiņš Daugulis of @powerhouse_latvia a question that feels increasingly relevant: “𝐀𝐫𝐞 𝐰𝐞 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐨𝐨𝐥𝐬 𝐛𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧?”

His answer wasn’t about numbers. It was about humanity.

He spoke about a kind of renaissance around human experience. After years of optimizing for efficiency, automation, and quantifiable outcomes, there’s growing value again in conversation, instinct, emotion, presence, and actually talking to people

“We live in a time where we feel the need to measure everything,” he said. “But decisions are often irrational. With all the data and technology we have, it’s time to bring humanity back.”

That tension also surfaced in the EEX® 2025. Nearly half of clients admitted they still struggle to effectively measure ROI and impact, while most feedback is still gathered informally through conversations rather than standardized systems. At the same time, audiences continue to place growing value on experiences that feel human, emotional, participatory, and real.

The contradiction is clear: the industry wants measurable outcomes, but many of the things that make experiences meaningful, like trust, chemistry, belonging, emotional resonance, don’t fit neatly into Excel sheets.

Research for the next edition of the EEX begins soon, and these are exactly the kinds of shifts and contradictions we’ll continue exploring across Europe’s live experience industry.

Download the EEX 2025 report here: https://27names.com/inspiration/#index

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Open post by 27_names with ID 18444412759115709

During our “Why Networking Is Failing Us” session at @techchill , we asked social anthropologist Mārtiņš Daugulis of @powerhouse_latvia a question that feels increasingly relevant: “𝐀𝐫𝐞 𝐰𝐞 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐨𝐨𝐥𝐬 𝐛𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧?”

His answer wasn’t about numbers. It was about humanity.

He spoke about a kind of renaissance around human experience. After years of optimizing for efficiency, automation, and quantifiable outcomes, there’s growing value again in conversation, instinct, emotion, presence, and actually talking to people

“We live in a time where we feel the need to measure everything,” he said. “But decisions are often irrational. With all the data and technology we have, it’s time to bring humanity back.”

That tension also surfaced in the EEX® 2025. Nearly half of clients admitted they still struggle to effectively measure ROI and impact, while most feedback is still gathered informally through conversations rather than standardized systems. At the same time, audiences continue to place growing value on experiences that feel human, emotional, participatory, and real.

The contradiction is clear: the industry wants measurable outcomes, but many of the things that make experiences meaningful, like trust, chemistry, belonging, emotional resonance, don’t fit neatly into Excel sheets.

Research for the next edition of the EEX begins soon, and these are exactly the kinds of shifts and contradictions we’ll continue exploring across Europe’s live experience industry.

Download the EEX 2025 report here: https://27names.com/inspiration/#index ...

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What happens after you win?

Our member @aurimas_kamantauskas of @rekurai_events shares how the Unicorn Awards became a springboard to global visibility in a conversation with @kongresmagazine , alongside his perspective on spectacle vs. impact, and what it really takes to deliver outstanding events today.

Full interview here: https://kongres-magazine.eu/2026/04/aurimas-kamantauskas-a-unicorn-event-outpaces-its-time-and-sets-new-standards/

#27names #bestevents #eventinspirations #unicornawards #rekurai

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Open post by 27_names with ID 18062933789422787

What happens after you win?

Our member @aurimas_kamantauskas of @rekurai_events shares how the Unicorn Awards became a springboard to global visibility in a conversation with @kongresmagazine , alongside his perspective on spectacle vs. impact, and what it really takes to deliver outstanding events today.

Full interview here: https://kongres-magazine.eu/2026/04/aurimas-kamantauskas-a-unicorn-event-outpaces-its-time-and-sets-new-standards/

#27names #bestevents #eventinspirations #unicornawards #rekurai ...

14 1

We didn’t create the European Experience Index to sit in a PDF; otherwise, it’s just content. 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 𝐢𝐬 𝐨𝐧𝐥𝐲 𝐮𝐬𝐞𝐟𝐮𝐥 𝐨𝐧𝐜𝐞 𝐢𝐭 𝐥𝐞𝐚𝐯𝐞𝐬 𝐭𝐡𝐞 𝐩𝐚𝐠𝐞. Recent examples from our French member @magic_garden_agency show what that can look like in practice.

𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐢𝐧𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧:
-They launched a new agency event, W.I.N (What Is Next?), built directly on EEX® findings. Bringing together clients, partners, and industry peers, the session focused on 6 key shifts shaping the industry, especially one that strongly resonated: events are no longer just moments. They’re content engines.

-They brought these insights to the stage with Béatrix Mourer Fromonteil at @heavent_meetings Cannes 2026, using the EEX to anchor conversations with brands and prospects. The result? Stronger credibility, more strategic discussions, and new business already in progress.

-And they’re continuing the momentum by integrating EEX insights into their client communications, sharing a broader European perspective with their full client base.

This is where the EEX creates value: not just in what it reveals, but in how it’s used.

𝐓𝐡𝐞 𝐧𝐞𝐱𝐭 𝐩𝐡𝐚𝐬𝐞 𝐨𝐟 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐭𝐡𝐞 2026 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨 𝐛𝐞𝐠𝐢𝐧. If you haven’t explored the current findings yet, you can download the report and register your interest to take part in the upcoming survey here: 27names.com/inspiration/#index

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Open post by 27_names with ID 18111601879882002

We didn’t create the European Experience Index to sit in a PDF; otherwise, it’s just content. 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 𝐢𝐬 𝐨𝐧𝐥𝐲 𝐮𝐬𝐞𝐟𝐮𝐥 𝐨𝐧𝐜𝐞 𝐢𝐭 𝐥𝐞𝐚𝐯𝐞𝐬 𝐭𝐡𝐞 𝐩𝐚𝐠𝐞. Recent examples from our French member @magic_garden_agency show what that can look like in practice.

𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐢𝐧𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧:
-They launched a new agency event, W.I.N (What Is Next?), built directly on EEX® findings. Bringing together clients, partners, and industry peers, the session focused on 6 key shifts shaping the industry, especially one that strongly resonated: events are no longer just moments. They’re content engines.

-They brought these insights to the stage with Béatrix Mourer Fromonteil at @heavent_meetings Cannes 2026, using the EEX to anchor conversations with brands and prospects. The result? Stronger credibility, more strategic discussions, and new business already in progress.

-And they’re continuing the momentum by integrating EEX insights into their client communications, sharing a broader European perspective with their full client base.

This is where the EEX creates value: not just in what it reveals, but in how it’s used.

𝐓𝐡𝐞 𝐧𝐞𝐱𝐭 𝐩𝐡𝐚𝐬𝐞 𝐨𝐟 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐭𝐡𝐞 2026 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨 𝐛𝐞𝐠𝐢𝐧. If you haven’t explored the current findings yet, you can download the report and register your interest to take part in the upcoming survey here: 27names.com/inspiration/#index ...

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We don’t usually think twice about sharing a meal.
But for many people, it’s not something they can rely on.

On May 27th, we’re launching the 2nd annual 27Names Community Day, a shared day of action across our agencies in Europe.

This year, the idea is simple: 𝐚 𝐦𝐞𝐚𝐥. Something many of us take for granted. Our agencies, together with clients and partners, are bringing it to life in very different ways.

From community lunches and social restaurant partnerships to cooking, fundraising, and meal distribution initiatives. To a gala lunch for residents of nursing homes, dinner with strangers, and initiatives supporting children in need.

Different ideas. Same intention.
Local actions. Shared impact.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐚 𝐦𝐞𝐚𝐥 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐣𝐮𝐬𝐭 𝐚 𝐦𝐞𝐚𝐥.
𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐬𝐡𝐚𝐫𝐞𝐝, 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐚 𝐬𝐞𝐧𝐬𝐞 𝐨𝐟 𝐛𝐞𝐥𝐨𝐧𝐠𝐢𝐧𝐠.

We’ll be sharing more in the coming weeks. Follow along to see how you can get involved 🖤

#MoreThanAMeal

#27Names

#CommunityDay

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Open post by 27_names with ID 18060842522454611

We don’t usually think twice about sharing a meal.
But for many people, it’s not something they can rely on.

On May 27th, we’re launching the 2nd annual 27Names Community Day, a shared day of action across our agencies in Europe.

This year, the idea is simple: 𝐚 𝐦𝐞𝐚𝐥. Something many of us take for granted. Our agencies, together with clients and partners, are bringing it to life in very different ways.

From community lunches and social restaurant partnerships to cooking, fundraising, and meal distribution initiatives. To a gala lunch for residents of nursing homes, dinner with strangers, and initiatives supporting children in need.

Different ideas. Same intention.
Local actions. Shared impact.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐚 𝐦𝐞𝐚𝐥 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐣𝐮𝐬𝐭 𝐚 𝐦𝐞𝐚𝐥.
𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐬𝐡𝐚𝐫𝐞𝐝, 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐚 𝐬𝐞𝐧𝐬𝐞 𝐨𝐟 𝐛𝐞𝐥𝐨𝐧𝐠𝐢𝐧𝐠.

We’ll be sharing more in the coming weeks. Follow along to see how you can get involved 🖤

#MoreThanAMeal

#27Names

#CommunityDay ...

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More great work for @netflixnordic from our member @fieldworkas 🔥

“After months of collaboration with our friends at Netflix, seeing the universe of Harry Hole come to life was nothing short of incredible.

The world premiere of Jo Nesbøs ‘Detective Hole’ brought over 600 guests to Skur 13 for an unforgettable evening with red carpet moments, exclusive screening of Episode 1, and an immersive afterparty inspired by “Harry’s Oslo.”

Massive thanks to our partners TRY, Kinotech, and Creative Technology that together created a truly unique experience.

And to our amazing Fieldwork team. Incredible work as always!” - Fieldwork

#27names #fieldwork #harryhole #detectiveholeonnetflix

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Open post by 27_names with ID 18091650674585265

More great work for @netflixnordic from our member @fieldworkas 🔥

“After months of collaboration with our friends at Netflix, seeing the universe of Harry Hole come to life was nothing short of incredible.

The world premiere of Jo Nesbøs ‘Detective Hole’ brought over 600 guests to Skur 13 for an unforgettable evening with red carpet moments, exclusive screening of Episode 1, and an immersive afterparty inspired by “Harry’s Oslo.”

Massive thanks to our partners TRY, Kinotech, and Creative Technology that together created a truly unique experience.

And to our amazing Fieldwork team. Incredible work as always!” - Fieldwork

#27names #fieldwork #harryhole #detectiveholeonnetflix ...

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Hello, 🇬🇷! Earlier this year in Vilnius, we had the chance to welcome @allabouteventsgreece into the 27Names community. Now, we’re excited to officially share the news 🎉

All About Events joins 27Names as one of Greece’s leading independent full-service agencies, bringing a strong reputation for creative, insight-driven work and a clear focus on experiences that go beyond the expected.

As Katerina puts it: “𝘞𝘦 𝘢𝘳𝘦 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘫𝘰𝘪𝘯 𝘌𝘶𝘳𝘰𝘱𝘦’𝘴 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘰𝘧 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵 𝘭𝘪𝘷𝘦-𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴. 𝘛𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘭𝘰𝘤𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦, 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦𝘴 𝘢𝘯𝘥 𝘥𝘦𝘦𝘱 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘧𝘳𝘰𝘮 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘪𝘯𝘦𝘯𝘵 𝘪𝘴 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘪𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨. 𝘉𝘦𝘪𝘯𝘨 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦 𝘵𝘩𝘢𝘵 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘴𝘩𝘢𝘳𝘦𝘴 𝘪𝘥𝘦𝘢𝘴 𝘣𝘶𝘵 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘱𝘢𝘳𝘬𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘧𝘦𝘦𝘭𝘴 𝘣𝘰𝘵𝘩 𝘦𝘯𝘦𝘳𝘨𝘪𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭. 𝘞𝘦 𝘢𝘳𝘦 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘥𝘳𝘢𝘸𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩𝘪𝘯 𝘴𝘶𝘤𝘩 𝘢 𝘨𝘳𝘰𝘶𝘱, 𝘸𝘩𝘦𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 𝘪𝘴 𝘢𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘥, 𝘣𝘰𝘶𝘯𝘥𝘢𝘳𝘪𝘦𝘴 𝘢𝘳𝘦 𝘱𝘶𝘴𝘩𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘢𝘳𝘦 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘵𝘳𝘶𝘭𝘺 𝘮𝘰𝘷𝘦 𝘱𝘦𝘰𝘱𝘭𝘦. 𝘊𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘯𝘨 𝘵𝘰 𝘢𝘯𝘥 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘢 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘷𝘢𝘭𝘶𝘦𝘴 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭𝘪𝘵𝘺, 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘴𝘵𝘦𝘱 𝘧𝘰𝘳𝘸𝘢𝘳𝘥, 𝘢𝘯𝘥 𝘸𝘦 𝘢𝘳𝘦 𝘦𝘢𝘨𝘦𝘳 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘮𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦 𝘢𝘤𝘳𝘰𝘴𝘴 𝘤𝘶𝘭𝘵𝘶𝘳𝘦𝘴.”

That perspective is exactly what strengthens this network. 27Names now spans 27 countries, with over 1,200 talents working across Europe, sharing ideas, challenging each other, and elevating the industry together. We’re really looking forward to what comes next!

#27names
#allaboutevents
#greece
#eventindustrynews

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Open post by 27_names with ID 18097507526079701

Hello, 🇬🇷! Earlier this year in Vilnius, we had the chance to welcome @allabouteventsgreece into the 27Names community. Now, we’re excited to officially share the news 🎉

All About Events joins 27Names as one of Greece’s leading independent full-service agencies, bringing a strong reputation for creative, insight-driven work and a clear focus on experiences that go beyond the expected.

As Katerina puts it: “𝘞𝘦 𝘢𝘳𝘦 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘫𝘰𝘪𝘯 𝘌𝘶𝘳𝘰𝘱𝘦’𝘴 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘰𝘧 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵 𝘭𝘪𝘷𝘦-𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴. 𝘛𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘭𝘰𝘤𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦, 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦𝘴 𝘢𝘯𝘥 𝘥𝘦𝘦𝘱 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘧𝘳𝘰𝘮 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘪𝘯𝘦𝘯𝘵 𝘪𝘴 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘪𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨. 𝘉𝘦𝘪𝘯𝘨 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦 𝘵𝘩𝘢𝘵 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘴𝘩𝘢𝘳𝘦𝘴 𝘪𝘥𝘦𝘢𝘴 𝘣𝘶𝘵 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘱𝘢𝘳𝘬𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘧𝘦𝘦𝘭𝘴 𝘣𝘰𝘵𝘩 𝘦𝘯𝘦𝘳𝘨𝘪𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭. 𝘞𝘦 𝘢𝘳𝘦 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘥𝘳𝘢𝘸𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩𝘪𝘯 𝘴𝘶𝘤𝘩 𝘢 𝘨𝘳𝘰𝘶𝘱, 𝘸𝘩𝘦𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 𝘪𝘴 𝘢𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘥, 𝘣𝘰𝘶𝘯𝘥𝘢𝘳𝘪𝘦𝘴 𝘢𝘳𝘦 𝘱𝘶𝘴𝘩𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘢𝘳𝘦 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘵𝘳𝘶𝘭𝘺 𝘮𝘰𝘷𝘦 𝘱𝘦𝘰𝘱𝘭𝘦. 𝘊𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘯𝘨 𝘵𝘰 𝘢𝘯𝘥 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘢 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘷𝘢𝘭𝘶𝘦𝘴 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭𝘪𝘵𝘺, 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘴𝘵𝘦𝘱 𝘧𝘰𝘳𝘸𝘢𝘳𝘥, 𝘢𝘯𝘥 𝘸𝘦 𝘢𝘳𝘦 𝘦𝘢𝘨𝘦𝘳 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘮𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦 𝘢𝘤𝘳𝘰𝘴𝘴 𝘤𝘶𝘭𝘵𝘶𝘳𝘦𝘴.”

That perspective is exactly what strengthens this network. 27Names now spans 27 countries, with over 1,200 talents working across Europe, sharing ideas, challenging each other, and elevating the industry together. We’re really looking forward to what comes next!

#27names
#allaboutevents
#greece
#eventindustrynews ...

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Thrilled to announce that we’re part of the @imex_group Frankfurt education program next month. On May 20th, Alexandra Iannarelli of @nextgroup.eu and Maciej Ledzion of @endorfinaevents will present: “From Truth to Transformation: Turning Industry Gaps into Growth.”

Based on insights from the 27Names European Experience Index™ (EEX), the session looks at the contradictions defining our industry right now, and what to do with them.

From sustainability gaps and budget pressure to AI realities, the Pitch Paradox, and the talent crunch, it’s about moving from awareness to action.

What you’ll take away:
-The industry gaps that matter most, and their impact
-Where client and agency perspectives diverge (and where they align)
-Practical ways to turn today’s challenges into growth opportunities

Learn more here: https://frankfurt.imexevents.com/newfront/sessions/80851

See you in Frankfurt!

#27names #IMEX #eventindustry #eex #eventindustrynews

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Open post by 27_names with ID 17914751022363547

Thrilled to announce that we’re part of the @imex_group Frankfurt education program next month. On May 20th, Alexandra Iannarelli of @nextgroup.eu and Maciej Ledzion of @endorfinaevents will present: “From Truth to Transformation: Turning Industry Gaps into Growth.”

Based on insights from the 27Names European Experience Index™ (EEX), the session looks at the contradictions defining our industry right now, and what to do with them.

From sustainability gaps and budget pressure to AI realities, the Pitch Paradox, and the talent crunch, it’s about moving from awareness to action.

What you’ll take away:
-The industry gaps that matter most, and their impact
-Where client and agency perspectives diverge (and where they align)
-Practical ways to turn today’s challenges into growth opportunities

Learn more here: https://frankfurt.imexevents.com/newfront/sessions/80851

See you in Frankfurt!

#27names #IMEX #eventindustry #eex #eventindustrynews ...

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If you meet 50 people in one evening, did you really meet anyone?

Snippets from the opening of our “Why Networking Is Failing Us”session at @techchill last month.

Our take? Networking should be less about collecting contacts and more about building trust. Because connection isn’t a numbers game.

More to come 👀

#27names #networking #eventindustry #livecommunication

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Open post by 27_names with ID 18529801342078836

If you meet 50 people in one evening, did you really meet anyone?

Snippets from the opening of our “Why Networking Is Failing Us”session at @techchill last month.

Our take? Networking should be less about collecting contacts and more about building trust. Because connection isn’t a numbers game.

More to come 👀

#27names #networking #eventindustry #livecommunication

...

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Name a more iconic food than the #ikeameatball…go on, we’ll wait.

Happy to share this work from our member @jeff_zuerich : “For IKEA’s Fête de la Boulette, the future Food Hall at Beaulieu was temporarily transformed into an experiential space: deliberately staged in a raw, unfinished style, the construction site’s unfinished character was embraced and translated into an atmosphere of connection.

At the heart of the concept were the four IKEA meatballs. A unique world was created for each variety—complete with its own booth, a matching menu, and interactive activities. The result was a spatial experience that combined cuisine, play, and interaction, bringing TILLSAMMANS (Togetherness) to life in a tangible way.

A project that demonstrates how a space in transition can be temporarily brought to life through design, storytelling, and engagement. 💙 💛”

🎥 and 📸 via @ikeaswitzerland and @jeff_zuerich 🤩

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Open post by 27_names with ID 17966627948995739

Name a more iconic food than the #ikeameatball…go on, we’ll wait.

Happy to share this work from our member @jeff_zuerich : “For IKEA’s Fête de la Boulette, the future Food Hall at Beaulieu was temporarily transformed into an experiential space: deliberately staged in a raw, unfinished style, the construction site’s unfinished character was embraced and translated into an atmosphere of connection.

At the heart of the concept were the four IKEA meatballs. A unique world was created for each variety—complete with its own booth, a matching menu, and interactive activities. The result was a spatial experience that combined cuisine, play, and interaction, bringing TILLSAMMANS (Togetherness) to life in a tangible way.

A project that demonstrates how a space in transition can be temporarily brought to life through design, storytelling, and engagement. 💙 💛”

🎥 and 📸 via @ikeaswitzerland and @jeff_zuerich 🤩 ...

18 2

𝐖𝐞 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. 𝐖𝐞 𝐧𝐞𝐞𝐝 𝐛𝐞𝐭𝐭𝐞𝐫 𝐨𝐛𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧.

We talk a lot about “understanding the audience” in our industry. We map journeys, define personas, and try to predict behavior. But most of that thinking happens from a distance, often based on assumptions rather than what is actually unfolding in the room.

At Talent X Riga, we approached this differently.

Instead of discussing audiences in theory, we spent time observing them in practice. In real time, at a live event. Not as producers or planners, but as participants paying close attention to what was happening around them.

The difference is bigger than you’d think.

📖🔗https://www.linkedin.com/pulse/we-dont-need-more-audience-insights-better-observation-27names-dbwdf/

📷 @robertsaboltins

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Open post by 27_names with ID 18388173973083486

𝐖𝐞 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. 𝐖𝐞 𝐧𝐞𝐞𝐝 𝐛𝐞𝐭𝐭𝐞𝐫 𝐨𝐛𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧.

We talk a lot about “understanding the audience” in our industry. We map journeys, define personas, and try to predict behavior. But most of that thinking happens from a distance, often based on assumptions rather than what is actually unfolding in the room.

At Talent X Riga, we approached this differently.

Instead of discussing audiences in theory, we spent time observing them in practice. In real time, at a live event. Not as producers or planners, but as participants paying close attention to what was happening around them.

The difference is bigger than you’d think.

📖🔗https://www.linkedin.com/pulse/we-dont-need-more-audience-insights-better-observation-27names-dbwdf/

📷 @robertsaboltins ...

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Most creatives don’t struggle with ideas. They struggle with expectations. That was one of the threads that came through clearly in our conversation with artist @tadaocern last month.

After Inspiration X Vilnius, we asked him a series of questions around creativity, process, and what shapes the work we put into the world. And very quickly, the focus shifted away from “how to create,” and toward what gets in the way.

One of the biggest traps, he explained, is audience expectation. “𝘛𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘥𝘢𝘯𝘨𝘦𝘳𝘰𝘶𝘴 𝘵𝘳𝘢𝘱 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘱 𝘢𝘴𝘬𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘢𝘬𝘦? 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘢𝘴𝘬𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘱𝘦𝘰𝘱𝘭𝘦 𝘦𝘹𝘱𝘦𝘤𝘵 𝘧𝘳𝘰𝘮 𝘮𝘦? 𝘐’𝘷𝘦 𝘧𝘢𝘭𝘭𝘦𝘯 𝘪𝘯𝘵𝘰 𝘪𝘵 𝘮𝘺𝘴𝘦𝘭𝘧.”

It’s a subtle shift, but one that changes everything. Because once the work starts being shaped by expectation, something gets lost; not just for the creator, but for the audience as well.

“𝘛𝘩𝘦 𝘪𝘳𝘰𝘯𝘺 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘴𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘴 𝘢 𝘭𝘰𝘴𝘦-𝘭𝘰𝘴𝘦. 𝘠𝘰𝘶 𝘣𝘦𝘵𝘳𝘢𝘺 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘭𝘦𝘴𝘴 𝘨𝘦𝘯𝘶𝘪𝘯𝘦 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦.” Instead, he points back to something much simpler, and much harder to trust.

“𝘐𝘧 𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘵𝘳𝘶𝘭𝘺 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯, 𝘺𝘰𝘶’𝘷𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘸𝘰𝘯 𝘰𝘯𝘤𝘦. 𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘵𝘩𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘪𝘵- 𝘵𝘩𝘢𝘵 𝘵𝘦𝘯𝘥𝘴 𝘵𝘰 𝘧𝘰𝘭𝘭𝘰𝘸 𝘸𝘪𝘵𝘩 𝘵𝘪𝘮𝘦.”

💡Read more from the interview on our LinkedIn.

#27names #creativity #eventindustry #thoughtx

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Open post by 27_names with ID 18000541577874673

Most creatives don’t struggle with ideas. They struggle with expectations. That was one of the threads that came through clearly in our conversation with artist @tadaocern last month.

After Inspiration X Vilnius, we asked him a series of questions around creativity, process, and what shapes the work we put into the world. And very quickly, the focus shifted away from “how to create,” and toward what gets in the way.

One of the biggest traps, he explained, is audience expectation. “𝘛𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘥𝘢𝘯𝘨𝘦𝘳𝘰𝘶𝘴 𝘵𝘳𝘢𝘱 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘱 𝘢𝘴𝘬𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘢𝘬𝘦? 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘢𝘴𝘬𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘱𝘦𝘰𝘱𝘭𝘦 𝘦𝘹𝘱𝘦𝘤𝘵 𝘧𝘳𝘰𝘮 𝘮𝘦? 𝘐’𝘷𝘦 𝘧𝘢𝘭𝘭𝘦𝘯 𝘪𝘯𝘵𝘰 𝘪𝘵 𝘮𝘺𝘴𝘦𝘭𝘧.”

It’s a subtle shift, but one that changes everything. Because once the work starts being shaped by expectation, something gets lost; not just for the creator, but for the audience as well.

“𝘛𝘩𝘦 𝘪𝘳𝘰𝘯𝘺 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘴𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘴 𝘢 𝘭𝘰𝘴𝘦-𝘭𝘰𝘴𝘦. 𝘠𝘰𝘶 𝘣𝘦𝘵𝘳𝘢𝘺 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘭𝘦𝘴𝘴 𝘨𝘦𝘯𝘶𝘪𝘯𝘦 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦.” Instead, he points back to something much simpler, and much harder to trust.

“𝘐𝘧 𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘵𝘳𝘶𝘭𝘺 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯, 𝘺𝘰𝘶’𝘷𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘸𝘰𝘯 𝘰𝘯𝘤𝘦. 𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘵𝘩𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘪𝘵- 𝘵𝘩𝘢𝘵 𝘵𝘦𝘯𝘥𝘴 𝘵𝘰 𝘧𝘰𝘭𝘭𝘰𝘸 𝘸𝘪𝘵𝘩 𝘵𝘪𝘮𝘦.”

💡Read more from the interview on our LinkedIn.

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